https://www.matchaprogram.com/matcha-education daily 0.75 2025-12-23 https://www.matchaprogram.com/matcha-education/best-batched-matcha-ratio-for-cafes-tested-how-to-reduce-separation-improve-consistency monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/7927af97-a817-45a9-a86e-8bf3e722bf02/Matcha+Program+Batching+Ratio+Experiment.png Matcha Education - Best Batched Matcha Ratio for Cafes (Tested): How to Reduce Separation & Improve Consistency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/b3ee5da5-f59d-4854-a5e7-1a9decab35c9/3.jpg Matcha Education - Best Batched Matcha Ratio for Cafes (Tested): How to Reduce Separation & Improve Consistency - Make it stand out Top: batched ratios tested showing separation line between sediment (matcha) and water). Bottom: batched ratios poured into 8 ounces of whole milk to highlight variation in latte color. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/e5361208-b411-4db7-b328-05ce27f645e3/Matcha+program+batched+shots+results.jpg Matcha Education - Best Batched Matcha Ratio for Cafes (Tested): How to Reduce Separation & Improve Consistency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/325a24f4-01b7-4ce7-afee-95d0fe885ec5/Matcha+Program+factors+that+affect+batches.png Matcha Education - Best Batched Matcha Ratio for Cafes (Tested): How to Reduce Separation & Improve Consistency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.matchaprogram.com/matcha-education/matcha-quality-in-us-cafes-why-water-temperature-is-the-number-one-variable-to-dial-in monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/97fb701a-2c26-45c6-a4d2-a2769dd2d847/Matcha+Program_matcha+comparison.png Matcha Education - Matcha Quality in U.S. Cafes: Why Water Temperature Is the Number One Variable to Dial In - Make it stand out Left: hot matcha americano prepared within matcha’s ideal temperature range. The color and vibrancy are maintained. Right: hot matcha americano prepared with hot water from a water tower at a specialty cafe that sources its own matcha. The matcha color is dull due to increased oxidation from hot water. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/5db3bea0-f258-4e97-b0f4-599bf29fc8aa/Matcha+Program_hot+matcha+latte+comparison Matcha Education - Matcha Quality in U.S. Cafes: Why Water Temperature Is the Number One Variable to Dial In - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/b3188cba-6e51-4376-9284-b7856794ed0e/Matcha+Program_Jules+Reyes_Marc+St+Raymond+drinking+iced+matcha+americanos.png Matcha Education - Matcha Quality in U.S. Cafes: Why Water Temperature Is the Number One Variable to Dial In - Make it stand out Jules and Marc enjoying iced matcha americanos at a popular matcha destination in Chicago, IL. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/c9b3302b-1c68-4635-a4c2-11ad3bef0dbc/Matcha+Program_Jules+Reyes+holding+a+hot+matcha+americano.png Matcha Education - Matcha Quality in U.S. Cafes: Why Water Temperature Is the Number One Variable to Dial In - Make it stand out Jules holding a hot matcha americano prepared within matcha’s ideal temperature range. The matcha maintained its vibrant green color. https://www.matchaprogram.com/matcha-education/cafe-case-study-noble-fat-chicago monthly 0.5 2025-12-08 https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/ca173d75-9713-48f5-8177-d57c5db1f4bd/The+Matcha+Program_Team+Visit+in+Chicago%2C+Illinois.png Matcha Education - Cafe Case Study: Noble Fat – Specialty Matcha Program in Chicago, IL - Make it stand out Left: Jules holding the Hot Matcha Americano made with the Uji Hikari cultivar. Top Right: Jules excited to eat the basque cheesecakes gifted to us. Bottom Right: Jules, Evan, and Marc post-Noble Fat treats. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/bb311a90-c5e3-4c6c-b2cf-184d56176b26/The+Matcha+Program_Noble+Fat+Chicago.png Matcha Education - Cafe Case Study: Noble Fat – Specialty Matcha Program in Chicago, IL - Make it stand out Exterior of Noble Fat. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/dd8611b7-c016-4850-8122-5f254ce79428/The+Matcha+Program_Noble+Fat+Cafe+Visit.png Matcha Education - Cafe Case Study: Noble Fat – Specialty Matcha Program in Chicago, IL - Make it stand out Left: Jules and Marc holding their yet-to-be-launched product (obscured with an emoji) in front of “The Bean” in Chicago. Right: Jules holding the Double Matcha drink from Noble Fat. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/b5db4e07-c5b3-4f31-a75d-523925dfc0a0/The+Matcha+Program_Jules+Reyes_Noble+Fat+Chicago.png Matcha Education - Cafe Case Study: Noble Fat – Specialty Matcha Program in Chicago, IL - Make it stand out Jules during the first visit to Noble Fat. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/1c31d072-2a22-452f-884a-31d9da56bbbb/The+Matcha+Program_Noble+Fat+Chicago+Specialty+Matcha+Menu.png Matcha Education - Cafe Case Study: Noble Fat – Specialty Matcha Program in Chicago, IL - Make it stand out Left: Noble Fat’s primary menu on the wall highlighting the cultivar options and their corresponding drink format choices. Right: The Matcha Guide at their POS that shares sourcing information and details about their cultivars. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/6c40fd62-79e0-464d-b89f-43cd63fd3876/The+Matcha+Program_Noble+Fat_Matcha+Station.png Matcha Education - Cafe Case Study: Noble Fat – Specialty Matcha Program in Chicago, IL - Make it stand out Noble Fat’s tidy matcha station that shows dark storage containers, a temperature-controlled kettle for hot drinks, and a hand-whisking station. https://www.matchaprogram.com/matcha-education/matcha-questions-every-barista-should-be-able-to-answer monthly 0.5 2025-11-22 https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/0b94259f-ceca-445b-a420-1214cd64a4c3/7da497db-a61d-4999-a89c-d8a31d5d1a66_1465x1048.webp Matcha Education - Matcha Education for Cafes | Questions Every Barista Should Be Able to Answer - Make it stand out An example of sourcing transparency and storytelling within a cafe’s specialty matcha program. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/9c4d40e9-3149-4b38-a2e8-32a5704c5a7d/760da853-212b-42cf-ae33-c8d3a8c57195_1465x1048.webp Matcha Education - Matcha Education for Cafes | Questions Every Barista Should Be Able to Answer - Make it stand out When visiting a new cafe, I typically ask questions around their specialty coffee options, then transition to questions about their matcha program to get a baseline. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/72e1767d-4102-44fd-8cbd-b27404f30c3b/a35a950b-f6f1-4d20-8056-2d2546c3cd51_1465x1048.webp Matcha Education - Matcha Education for Cafes | Questions Every Barista Should Be Able to Answer - Make it stand out Marc in a tea field in Japan holding a young tea bud in his hands. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/896f7700-6d35-4ec1-9543-b5cb86d3aec3/7b516a19-b52e-4c3f-9e04-369eaa801ccc_1465x1048.webp Matcha Education - Matcha Education for Cafes | Questions Every Barista Should Be Able to Answer - Make it stand out Marc in a tea processing facility in Japan learning about how the subtleties of processing can influence flavor. https://www.matchaprogram.com/matcha-education/hand-whisk-vs-batch-matcha-best-practices monthly 0.5 2025-11-10 https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/c4540130-fc2d-44e8-afed-e701487bb921/d076e766-bc33-444e-b1e0-65cba6205342_1465x1048.webp Matcha Education - Hand-Whisking Myths, Misconceptions, and Best Practices for Cafes and Popups - Make it stand out Left (recommended): Bamboo whisk briefly soaking with hot water halfway up from the ends of the tines. Right (not recommended): The water line is too high and close to the threading of the bamboo whisk. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/b6c5dd3a-596a-4c0f-87c2-6b72b26eb576/b18080d1-8549-4155-9434-cef07ec60b87_1465x1048.webp Matcha Education - Hand-Whisking Myths, Misconceptions, and Best Practices for Cafes and Popups - Make it stand out Newly opened Hedge Coffee in San Francisco showed all the hallmarks of a well-designed and intentional matcha station with proper systems in place. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/7eb120a5-4ca7-4e49-bf52-7e1db25e5301/ea73873b-c7c1-457e-8101-256264eabc9b_1465x1048.webp Matcha Education - Hand-Whisking Myths, Misconceptions, and Best Practices for Cafes and Popups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/d3794124-4b5a-4a6d-bc61-b0e9ba8b12fe/377b02a0-220f-4009-bba5-6a9da2c9b5a5_1465x1048.webp Matcha Education - Hand-Whisking Myths, Misconceptions, and Best Practices for Cafes and Popups - Make it stand out It’s not necessary to soak your bamboo whisk in water that reaches the threading of the tines. In fact, prolonged or excessive soaking can weaken the tines over time and shorten the whisk’s lifespan. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/c19a9a23-49ec-4d08-9b2e-661d3ba1727e/1a91e3e5-cd11-4544-993c-a5d41b81a23a_1465x1048.webp Matcha Education - Hand-Whisking Myths, Misconceptions, and Best Practices for Cafes and Popups - Make it stand out Left: A bamboo whisk soaking in murky matcha water. This practice is unsanitary since bamboo is prone to mold, and prolonged soaking weakens the tines as they absorb water. Right: A bamboo whisk properly stored on a whisk holder, allowing it to dry while maintaining its shape. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/ff093c7c-7365-4cd8-81e8-de21ff605bb3/7d5387e6-eb2b-4287-aa4f-2ad9d37010b2_1465x1048.webp Matcha Education - Hand-Whisking Myths, Misconceptions, and Best Practices for Cafes and Popups - Make it stand out Example of Jules’ personal Japanese-crafted bamboo whisk. Even with proper care and maintenance, bamboo naturally wears over time—the tines will eventually fracture or break. Inspect the whisk daily and throughout service to ensure it remains in good condition. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/0d1f46dc-2978-4c52-8704-95bcebc17078/b03578ee-c095-4810-a35e-2b2db97e9ec7_1465x1048.webp Matcha Education - Hand-Whisking Myths, Misconceptions, and Best Practices for Cafes and Popups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.matchaprogram.com/matcha-education/matcha-menu-design-and-storytelling monthly 0.5 2025-11-10 https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/521673b5-74fc-43e3-b076-4ed1befef700/0ccbd638-dea3-4b5f-8c02-43b495ddfe9d_1465x1048.webp Matcha Education - Matcha Menu Design and Storytelling - Make it stand out Example of how a cafe communicates its matcha offering across digital and printed menus. While the cafe uses a high-end matcha vendor, the online ordering system lacks the same storytelling and detail. This is an easy opportunity to elevate perceived quality—updating copy takes minutes but can meaningfully enhance customer perception. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/aa1a503d-e7ed-4733-9a75-505815629237/d501503d-2510-4e5e-b755-202ce42e15b3_1465x1048.webp Matcha Education - Matcha Menu Design and Storytelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/1964a964-8897-460b-b6b3-11f2ed2f3eca/418d5a50-67e8-426c-a05f-dc32e175a3af_1465x1048.webp Matcha Education - Matcha Menu Design and Storytelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/5f0fe9d4-621d-406a-9ebd-b6aed2e96c99/8957b2f9-497c-4336-8094-f6f18f8ae0f4_1465x1048.webp Matcha Education - Matcha Menu Design and Storytelling - Make it stand out An incredible Japanese tea “slow bar” concept in Japan centered around storytelling and appreciating nuance in each offering. https://www.matchaprogram.com/matcha-education/matcha-station-design-setup-quality monthly 0.5 2025-11-10 https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/e2a624b5-5626-4be6-91eb-7860eccf4e4d/122884c7-b59d-4f85-bbcb-52deab2610b0_764x1070.webp Matcha Education - Matcha Station Design: What Your Setup Says About Your Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/d609d7ce-dead-4554-ad87-415141e42a71/b210cf64-95ef-499b-af97-895bee5d479b_1465x1048.webp Matcha Education - Matcha Station Design: What Your Setup Says About Your Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/a57bb166-d9ab-4d86-85ae-bda273bba036/0f3e6729-77e7-4d0b-b418-4859b34a00fe_1465x1048.webp Matcha Education - Matcha Station Design: What Your Setup Says About Your Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/638663d9-4af8-48e8-b070-740c74c4a3ca/3188187d-9eca-4767-a9e1-a1367ec128f9_4077x3262.webp Matcha Education - Matcha Station Design: What Your Setup Says About Your Program - Make it stand out Matcha station at popular NYC specialty cafe La Cabra. Green flags include: dedicated area for matcha prep, dark and airtight matcha storage, clean prep area. https://www.matchaprogram.com/matcha-education/batching-matcha-best-practices-for-cafes monthly 0.5 2025-11-10 https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/651395e4-f91d-406c-927d-650726e13081/4ab8cb68-87db-476c-b12f-40334de74788_1080x1350.webp Matcha Education - Batching Matcha: Myths, Misconceptions, and Best Practices for Cafes and Pop-Ups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/e4f76163-c715-4e80-8322-4a07007d380e/0865d278-4724-46fa-a169-65c25df90ae2_1024x1024.jpg Matcha Education - Batching Matcha: Myths, Misconceptions, and Best Practices for Cafes and Pop-Ups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/f0799d84-c107-4861-bcf4-8cc03cb93a18/f5923fb5-4e42-48c3-b08d-11dac06af34c_1465x1048.jpg Matcha Education - Batching Matcha: Myths, Misconceptions, and Best Practices for Cafes and Pop-Ups - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/de810aec-ff1c-4725-800c-e28dcd26d641/a40fdf3b-5075-4202-835b-cd83e8855440_1465x1048.webp Matcha Education - Batching Matcha: Myths, Misconceptions, and Best Practices for Cafes and Pop-Ups - Make it stand out Bella Cattani’s pop-up The Boba Shop is well-known for her batching systems. https://www.matchaprogram.com/matcha-education/hand-whisk-vs-batch-matcha-debate monthly 0.5 2025-11-10 https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/26674027-b6d9-41a9-a3d0-c4cc4770373c/The+Matcha+Program_Matcha+Latte+Color+Comparison.webp Matcha Education - Hand-whisk vs. Batch: The Matcha Debate - Make it stand out Side-by-side comparison: Two hot matcha lattes prepared from batched matcha. Both cafes source from the same high-end matcha vendor and wholesale offering. Photos are unedited and were taken under the similar mixed lighting conditions (natural + fluorescent) inside the cafe. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/0a2ecc86-1735-4e63-9cfb-9e2776145d0a/The+Matcha+Program_Hand+Whisking.webp Matcha Education - Hand-whisk vs. Batch: The Matcha Debate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/49a6f312-8e38-457d-b39d-6befb6ca1fff/The+Matcha+Program_Jules+Reyes_Bamboo+Whisk.webp Matcha Education - Hand-whisk vs. Batch: The Matcha Debate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/d2401746-e9c0-4813-9b92-6be20ffeeff0/The+Matcha+Program_Batched+Matcah.webp Matcha Education - Hand-whisk vs. Batch: The Matcha Debate - Make it stand out Batched matcha in a popular high-volume cafe stored on a cafe countertop, exposed to both oxygen and light. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/6a762d61-ba41-4e4b-8e3b-b6ce05a5c986/The+Matcha+Program_Matcha+Should+Only+Be.webp Matcha Education - Hand-whisk vs. Batch: The Matcha Debate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.matchaprogram.com/matcha-education/what-is-a-matcha-program monthly 0.5 2025-11-10 https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/09ce396d-98b4-41cf-a21d-f6204a63e4df/The+Matcha+Program_Batched+Matcha+Stigma.webp Matcha Education - What is a Matcha Program? - Make it stand out Screenshots of common perspectives matcha enthusiasts hold regarding cafe preparation of matcha. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/1b8906b2-901e-440d-8886-a57fe2b45936/The+Matcha+Program_Hot+Matcha+Latte.webp Matcha Education - What is a Matcha Program? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/332498c7-077e-499d-b85f-b09822fbdefe/The+Matcha+Program_Batched+Matcha+Mistakes+at+a+cafe.webp Matcha Education - What is a Matcha Program? - Make it stand out Batched matcha in a popular high-volume cafe stored on a cafe countertop, exposed to both oxygen and light. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/28afeba0-635b-4ca8-aee4-cca456970fe4/The+Matcha+Program_La+Cabra+Matcha+Station.webp Matcha Education - What is a Matcha Program? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/120da057-153d-45c4-8541-722f2ee2e532/The+Matcha+Program_Jules+Reyes_La+Cabra.webp Matcha Education - What is a Matcha Program? - Make it stand out Jules sitting at her favorite seat in a cafe, next to the matcha station. https://www.matchaprogram.com/matcha-education/welcome-to-the-matcha-program monthly 0.5 2025-11-10 https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/215831ea-8187-4447-bce3-3e1ca5b63d6f/The+Matcha+Program_Matcha+Educators_Jules+Reyes_Marc+St+Raymond.png Matcha Education - Welcome to The Matcha Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/91f4bdab-35b7-4172-bb74-f91ab4730174/The+Matcha+Program_Community+Meet+Up+in+New+York+City.webp Matcha Education - Welcome to The Matcha Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/39a0647c-d8a5-4854-b27f-441ba52a2e44/The+Matcha+Program_Matcha+Educators_Jules+Reyes_Marc+St+Raymond+in+tea+fields.jpg Matcha Education - Welcome to The Matcha Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/3b0b5bee-b620-4278-8c9b-13ab67ff6283/The+Matcha+Program_Marc+St+Raymond.webp Matcha Education - Welcome to The Matcha Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/d947a91d-c54c-4a63-97e8-27f77a09d3f5/The+Matcha+Program_Jules+Reyes_Tea+Sprig.webp Matcha Education - Welcome to The Matcha Program - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.matchaprogram.com/home daily 1.0 2025-12-23 https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/b9ce5abd-f54e-4807-b843-161363199e9d/Setting+a+new+standard+for+matcha+in+cafe%CC%81s.+%284%29.png https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/490436d4-cc09-4e14-b031-8dea28f144bd/our+bottle.png https://www.matchaprogram.com/about daily 0.75 2025-12-09 https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/c18eac56-50b4-4dd1-8ecf-6a04eff0f241/The+Matcha+Program_Jules+Reyes+and+Marc+St+Raymond1.JPG https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/c82c2e95-a857-4391-9e43-88f58253d3ea/The+Matcha+Program_Marc+St+Raymond.png https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/41178391-1467-4939-9fce-5394ea16c466/The+Matcha+Program_Jules+Reyes.png https://www.matchaprogram.com/build-your-matcha-program daily 0.75 2025-11-24 https://images.squarespace-cdn.com/content/v1/68f93739bc5df03013932826/e3ae01ee-d6d7-4bb5-a60e-44cbaf9000c5/The+Matcha+Program_Building+a+matcha+program_Matcha+education+for+cafes_Jules+Reyes_Marc+St+Raymond.png