Privacy Policy

Effective Date: August 4, 2026

At Matcha Program ("Matcha Program," "we," "our," or "us"), we respect your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, download resources, subscribe to our newsletter, purchase products, or otherwise interact with Matcha Program.

By using our website or voluntarily providing your information, you acknowledge that you have read this Privacy Policy.

Information We Collect

We may collect information that you voluntarily provide, including:

  • Name

  • Email address

  • Business or café name

  • Job title or role

  • Business type

  • Number of business locations

  • Website or social media profiles

  • Survey responses and feedback

  • Any information you submit through contact forms, questionnaires, email communications, or other interactions with Matcha Program

We may also automatically collect certain technical information, including:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Time spent on our website

  • Referral source

  • Cookies and similar technologies

How We Use Your Information

We may use your information to:

  • Deliver requested resources and digital downloads

  • Process purchases

  • Send newsletters, educational content, and product updates

  • Respond to inquiries and customer support requests

  • Improve our website, products, and educational resources

  • Better understand the needs of café operators and hospitality businesses

  • Conduct surveys and market research

  • Develop future Matcha Program products, services, and educational resources

  • Analyze website performance and user engagement

  • Maintain the security of our website

We may also use information you voluntarily provide about your business, operations, and matcha program to better understand the needs of café operators, improve our educational resources, prioritize future product development, and identify opportunities for research, benchmarking, and community insights.

Email Communications

If you subscribe to our email list or download a resource, we may send you:

  • Educational content

  • Product announcements

  • New resource releases

  • Event invitations

  • Promotional offers

  • Surveys and feedback requests

You may unsubscribe at any time by clicking the unsubscribe link included in every marketing email.

Cookies & Analytics

Our website may use cookies and similar technologies to improve your browsing experience and understand how visitors use our website.

We may use third-party service providers, including analytics providers, to measure website performance and improve our services.

You can manage cookies through your browser settings.

Third-Party Service Providers

We may use trusted third-party providers to help operate Matcha Program, including services for:

  • Website hosting

  • Email marketing

  • Payment processing

  • Analytics

  • Customer relationship management (CRM)

  • Form submissions

  • Scheduling

  • Customer support

These providers receive only the information reasonably necessary to perform their services.

Information Sharing

We do not sell your personal information.

We may share information only:

  • With trusted service providers who assist in operating Matcha Program

  • If required by applicable law or legal process

  • To protect our rights, property, or safety

  • In connection with a future business transfer, merger, acquisition, or sale of assets

Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide our products and services

  • Maintain business records

  • Comply with legal obligations

  • Resolve disputes

  • Enforce our agreements

Your Rights

Depending on your location, you may have the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Withdraw consent where applicable

  • Opt out of marketing communications

To make a request, please contact us using the information below.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to help protect your information.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Matcha Program is intended for business owners, operators, and hospitality professionals and is not directed to children under the age of 13.

We do not knowingly collect personal information from children.

External Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When changes are made, we will update the Effective Date at the top of this page. Your continued use of our website after any updates are posted constitutes your acknowledgment of the revised Privacy Policy.

Contact

If you have questions about this Privacy Policy or how Matcha Program handles your information, please contact us: